Email marketing is a major part of any business’s marketing strategy. But, it is only deemed successful by the number of subscribers who open and interact with the email your company sends. “Although companies put a lot of thought into their email marketing strategies, they don’t pay as much attention when it comes to email validation!” says, Steven Ransom CEO, RRS Ransom Information, Melvindale, MI.
Email validation is often overlooked but is the most important tool for businesses that communicate with their customers via email. To put it simply, email validation is the process of checking if an email address is still valid and deliverable.
When you have dead-end email accounts in your client list, you end up not only wasting money on them, but you risk your business’s reputation as well. The higher the bounce rate your emails have, the more chance they have of making it to the spam list of your audience.
Reduce your bounce rate – Email validation can help you know which emails in your database are invalid and are likely to bounce. This will ensure that your email delivery rate is higher, thus resulting in the success of your email marketing campaign.
Avoid spam traps – Spam traps are emails that are no longer active but are still being monitored. If you send an email to any of these accounts, your business emails will be marked as spam. This is not good for your marketing strategies or for your company’s reputation. Email validation is a good way to avoid spam traps.
Save money and improve ROI – Every email that you send costs money, so for every email that is not delivered to the correct address, it’s just money down the drain. The biggest advantage you can get from email validation is the amount of money you can save through reduced marketing costs.
Enhance company reputation – If your bounce rate increases, email providers will start banning your company emails from their services, which will put your reputation as a business on the line. When a lot of your emails are rejected and bounced back, the Internet Service Provider (ISP) will send your company emails into the spam folder of its customers. Nobody wants to be a spammer. This is where email validation will help you build a strong reputation with your Internet service provider and target audience.
Collect actionable data insights – With a validated list of emails, your campaign stats will be higher than before, reporting an overall higher return on investments. With these better numbers, you can confidently start putting more money into email marketing campaigns. An inaccurate email list will never be able to provide you with actionable data insights that can pave the way for your future customer engagement strategies or content themes. Email validation will let you know who your active customers are and how many others have used your company’s services or products in the past.
While all of us want to maintain our emails properly, the reality remains that many marketing subscriptions keep falling through the cracks. Your subscribers will not remember to report their change of email address to you.
This is where ProjectSend will help you! This, along with many other insights can provide ideas on how best to segment your email marketing strategies.
ProjectSend is a simple and fast email verifier service. ProjectSend will enable you to reduce the risks, enhance your business reputation and capitalize your leads better.
RRS Ransom Information is designed to help small businesses with marketing. We has all required components to assist in helping run your small business marketing.
RRS Ransom Information
17790 Plamer Street
Melvindale, MI 48122